VISIBLE, CLEAR, EASY TO IDENTIFY AND REMEMBER - THE NEW BANNER IS BOTH MODERN AND READILY UNDERSTOOD AROUND THE WORLD.
It reflects the ambition of the Lyon metropolitan area to assert its difference, its values, its identity, its personality and its uniqueness.
The strategy aims to make Lyon a recognized European economic force, by capitalizing on its leadership in numerous fields: health, chemicals and environmental industries, urban transport systems, technical textiles and digital entertainment, as well as its historic assets (tourism, history, gastronomy, heritage resources, and more). The strategy leverages Lyon's main forces of attraction:
The new banner is aimed primarily at decision-makers and opinion leaders in large European capitals. But it is also meant to serve as a symbol of local pride and identity, for the people of Lyon who are the first ambassadors of their city and who will make this their very own banner.