Yesterday, Lyon hosted a meeting of representatives from 38 European cities, convened by EUROCITIES, the network of major European cities. The purpose of this meeting was to launch a working group that is to focus on Brand Management and Attractiveness in the major cities of Europe.
The participants addressed topics such as urban marketing, the creation of a brand for a city (like the ONLYLYON program), economic governance models and the difficulty of changing the image of a city. Around the table were representatives from cities such as Manchester, Tampere, Lublin, Katowice, Nantes and Gothenburg.
This working group will be followed by other groups of the same kind throughout 2010, and the conclusions of these groups will be published in a report on good practices in local area marketing, which will be presented on 3 and 5 November 2010 in Saragossa, at the General Assembly of Eurocities.
EUROCITIES is the network of major European cities. Founded in 1986, the network brings together the local governments of more than 130 large cities in over 30 European countries. EUROCITIES provides a platform for its member cities to share knowledge and ideas and to exchange experiences, to analyze common problems and develop innovative solutions, through a wide range of forums, working groups, projects, activities and events.
Photos : Jacques Léone, Greater Lyon
