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EXCEPTIONAL: LYON STANDS OUT IN NEW YORK

09 may 2012
 
ONLYLYON has launched a major networking and promotional operation to spread the word about Lyon to a targeted audience in New York.
 

Lifestyle

ONLYLYON is a partner in the event dedicated to French lifestyle in to be held on 17 May 2012 in New York, as a preview to the International Contemporary Furniture Fair (ICFF) and Wanted Design, a fringe exhibition. This event will be held in the Skyroom at Alliance Française, in the heart of Manhattan.

 

Top names from Lyon

The open-house, reserved to industry professionals and the media, will feature a showroom presenting selected Lyon brands that have one point in common: excellence and French lifestyle.
A number of partners will be accompanying us for this event. These include Cellerier, a top name on Lyon’s fine dining scene; Richard Sève, renowned Master Chocolatier and pastry chef; and François Payard, a French pastry chef who lives in New York and is a true star in the United States. Sève and Payard will lead a workshop on the praline tart, in order to present this typical Lyon specialty in a warm, friendly atmosphere.

In addition to the fine foods brands, other brands on hand include Fermob, a designer and manufacturer of outdoor furniture that Americans just love; Grange, a manufacturer of traditional furniture; and Eurocave, inventor of the wine cabinet.

 
 
 
 
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VIP Party

A VIP party has been organized bringing together trendsetters, business leaders, tour operators, and high-end media to build relationships and present an ONLYLYON exhibition on the city of Lyon, to be displayed at the venue.

International Media Tour

This is an original operation in which ONLYLYON will promote one of Lyon’s most important assets - its lifestyle - in the United States. New York is thus the first step in a broader initiative: the ONLYLYON Business and Media Tour. This networking operation, which aims to reach a key target for Lyon (the media, investors, opinion leaders and more) will also be held this year in London, Brussels, Frankfurt and Paris.