In just 5 years, ONLYLYON has become Lyon’s international trademark at home and abroad. ONLYLYON is taking its marketing strategy to the next level in phase II!
The 13 territorial marketing partners attended the launch of phase II at Lyon’s Opera house. Some of them spoke about their enthusiasm for the project and this new phase of Lyon’s international marketing strategy.
Gérard Collomb, Senator-Mayor of Lyon and President of Greater Lyon,
Philippe Grillot, President of Lyon’s Chamber of Commerce and Industry,
Daniel Martin, Councillor in charge of Economic Development,
Michel Lussault, President of PRES (higher education and research centre) University of Lyon,
Jean-Michel Daclin, Deputy Mayor of Lyon and Vice-President of Greater Lyon.
ONLYLYON texts are written in English, the international language of communication chosen by all other cities to effectively address all types of public and markets around the globe.
ONLYLYON remains is a reference in territorial marketing, using the LY of ONLYLYON to promote its values through English adverbs, such as Lively, Lovely, Successfully, Exceptionally, Tastefully….
The aim: to express the region’s diversity and advantages!